Welcome In. Your Audience Growth Map Starts Right Here.

Hello, and welcome to this Audience Growth Pop-Up. My name is Kylie Kelly, and I am so glad that you are here.

Before we get into this week, I need to tell you I'm about to launch something called Break Up With Instagram. Not about deleting the app, it's about finally not needing it to grow your business. If that sounds like something you'd be interested in, go and join the waitlist now at kyliekelly.com/breakup so you know the second it opens. The link is in the show notes.

Okay. This is the opening episode of my very first Audience Growth Pop-Up, and I wanted to spend it with just you and me, before I hand the mic over to seven women who are about to teach you more about growing your audience than a year of scrolling ever could.

If you're anything like the women I talk to, you don't have a shortage of ideas. You've read the posts, saved the reels, started the podcast, maybe the bundle too. You already know more about audience growth than most people ever will.

What you don't have is someone telling you which of it is actually yours to focus on, right now, in this season of your business.

I want to tell you about the moment that changed how I think about this, because it's the whole reason this week exists.

I used to believe there was one best strategy out there, some secret everyone else had already found and I just hadn't stumbled onto yet. Then one day, I sat down and actually looked at the numbers. How many people were my Instagram posts sending to my website? Barely any. All that daily effort, showing up, posting, and almost nothing to show for it.

That was the moment I stopped hunting for "the best" strategy and started asking a different question: which strategy fits this season of my business?

Because a strategy that works at 500 subscribers isn't the one that works at 5,000. A strategy that works with four hours a week isn't the one that works with forty. The tactic isn't wrong, it's just not yours yet.

So instead of handing you my one opinion this week, I sat down with seven women who are each brilliant at something different, and had real, unscripted conversations with them about what's actually working. This week, you get to see the whole thing laid out, not one method, a map, so you can place yourself on it and know your next move instead of guessing.

Here's who's joining me.

Katie Bell is up next, telling you exactly how she's using sponsored newsletters, spots that cost her anywhere from twenty five to under a hundred dollars, and she'll even tell you the way to get featured for free.

Julie C Butler is making the case that the fastest way to grow isn't more content, it's getting in the right rooms, and she's got proof: she's given event speaking spots to women with as few as zero subscribers on their list.

Kristen Robinson took her own list from 1,600 subscribers to over 7,000 using list-building bundles, and she'll show you how she built a brand-new list from zero to a thousand subscribers in ninety days using that exact same strategy.

Gabe Cox is rethinking what hosting your own event even has to look like, with a framework for what she calls a minimum viable event, sized to your capacity, not someone else's conference.

Polly Pollock is sharing what she calls capacity conscious marketing, high-leverage visibility that isn't about posting every day, so you can actually stick with it without burning out.

Tracy Beavers is walking you through how to diagnose the real reason your list isn't growing, whether it's visibility, your messaging, or what she calls a broken conveyor belt, so you fix the actual problem instead of guessing.

And Nalya Jimenez is closing out the guest conversations, answering the question so many of us are quietly asking: my leads aren't buying, what am I missing?

Every single one of these conversations ends the same way. I ask each guest one question: what's the one thing you should go and do right now? So you're not just listening this week, you leave every episode with an actual next step. And the moment you registered, all seven of their resources landed straight in your inbox, so you get to keep every bit of it.

My job today was to open the week and help you get honest about where you're actually starting from. My job when we close out on Friday is to help you take everything you've heard and turn it into the one move that's actually yours to make next.

So here's what I want you to do as you listen this week. Don't ask "is this a good strategy," because they're all good strategies, every one of these women is exceptional at what she does. Ask "is this mine, right now?" Hold onto whatever answers that question, and I'll meet you back here at the end of the week to help you put it all together.

Let's get into it. I'll see you with Katie next.

Hello, and welcome to this Audience Growth Popup. My name is Kylie Kelly, and I am so glad that you are here. Before we get into this interview, I need to tell you I'm about to launch something called Break Up With Instagram. Not about deleting the app, it's about finally not needing it to grow your business.

If that sounds like something you'd be interested in, go and join the waitlist now at kyliekelly.com/breakup so you know the second it opens. The link is in the show notes. Okay, let's meet your guest expert.

Now, our first guest is Katie Bell, marketing and launch specialist who spent seven years running her own fashion accessories brand before pivoting into the online marketing world. Today, she helps scaling business owners run smoother, more profitable launches. In this interview, Katie's gonna walk us through how sponsored newsletters can double your email list growth.

We'll get into how affordable this strategy really is, and how to find newsletters worth sponsoring, and even a way to snag a spot for free. Let's welcome Katie.

Hi, Katie. I am so excited to have you as one of our guest experts for this audience growth pop-up event, and I would love to dive straight into your topic, sponsored

newsletters So if somebody came up to you today and said, "I've been trying to grow my email list and it's just not moving fast enough," I'm curious, what would you tell them about sponsored newsletters?

Kylie, hello, hello. Yes, sponsored newsletters are my go-to method now for email list growth. I do not have a huge budget at all for this kind of thing. I don't have hundreds of dollars or pounds a month to put towards this. I have to keep it on the lower end of the cost. So it doesn't need to be a big expense.

There's a way to do it actually that I will talk about later on, but there's a way to do it that doesn't even cost anything, um, or you get it as, as a part of something else. Yeah, sponsored newsletters are an affordable way, I think, to grow your audience because when you look at paying for Facebook ads or Google ads, that kind of thing, I think it works out much more expensive than to sponsor a newsletter.

I have done them for $25 up to $97, I believe, is the most expensive one that I have paid for.

I love this conversation, and I think this is gonna open up so many opportunities and, and just let everybody know that they have this as an option, which I think is really fun because, you know, so often we hear people say, "Sponsored," and we immediately assume that it's really expensive or that it's out of reach for them.

So I love that we're bringing this conversation to the airwaves and to our listeners' ears. Can you walk us through what it looks like in practice? How do you find newsletters to sponsor? What's the process once you've found one that you want to work with? And then, yeah, if you wouldn't mind spilling the tea on, like, the free way as well, I feel like everybody is itching to know about that now that you dropped that little breadcrumb in your intro.

So yeah, how do you also get these opportunities for free?

So for the very first sponsored newsletters that I came across, it was actually through me being on those email lists. So I was getting their emails in my inbox, and I was noticing a few that would come through that would say things along the lines of, "This email is sponsored by so and so.

If you'd like to sponsor this newsletter, click here," and it would take you to a sales page that then sold a place within their newsletter. I'd noticed one or two people doing that, and I'd made a note of it. And then I heard about more and more coming up, so I added them to this spreadsheet that I sort of started creating.

And then I was finding lots of people asking the question, like, "Does anyone know of anyone else that's offering sponsored newsletters? Um, I'd love to get, you know, I'd love to get in front of people's audiences." And so I had the idea of building on this spreadsheet that I created just for myself and offering it out as, like, a lead magnet so that other people could have access to it, uh, which has been really popular.

I've had hundreds of people, uh, downloading it, because obviously it's something that people are really interested in and interested in exploring. So yeah, those are the ways that I found them. Originally just from being on people's email lists and then in Facebook groups as well, people were asking, like, who was offering them, and I was going through the comments to see who else was, and then asking them if they wanted to be added to the list.

Um, and it's just grown from there really. I've now got... I don't actually know how many is on the list. I would say at least a dozen on there. And I've also started doing them myself, so I've added my own link onto the spreadsheet. So I have, like, a really, really low cost option on there, because my list is relatively small compared to most of the others that are on there.

And then the way that I've found doing it that doesn't cost any extra, or I would say free, but it's not technically free, because it's through... I don't know if you've... Well, I'm sure you would've heard of it, but some people may not have, but something called a Get It Done Week. So people create Get It Done Weeks, or sometimes people have memberships that have Get It Done Weeks inside the memberships, and they incentivize people through then promoting them on their email list.

So basically giving them a sponsored newsletter spot for free, like, in exchange of them completing the Get It Done Week. But yes, I'm in a membership that offers this every month. So if you complete the Get It Done Week each month, you then get a spot in the newsletter, or you get a chance to be promoted in the newsletter.

And then someone else sells Get It Done Weeks as a standalone product or offer. Um, and I've done a few of those, and each time when you submit your application for, like, getting what- whatever it is done, you can then be featured in that person's email list. So that's another way that I've found getting several features in people's newsletters without actually paying for it.

I know obviously you pay for the offer itself, then you get that. It's like a two for one. And then what's the process once you've found one that you want to work with? So I suppose they vary very slightly. But for mine, for example, so I sell mine, I put links in my emails or links on my website, and then once someone purchases it, they get redirected to a Google Doc which tells them what I need.

So basically they need to just email me with the, like, a title of what their offer is, and then a description, um, which needs to be under a certain amount of words, and then a link. So I need to obviously include a link that I will hyperlink in the email to redirect my, um, subscribers to. And then, yeah, it's as easy as that.

They literally just email me with their details, and I will then line it up in my next available newsletter. I think most people do it the same, although a lot of people, rather than having a Google Doc and then emailing, it will be submitted via a form. But yeah, they're really straightforward. You literally just submit, like, the information and a link.

Sometimes people include images, but usually not. I don't think I've ever included an image in the ones that I have purchased before. It's usually just the text and then a link.

That spreadsheet sounds like such a valuable resource, Katie, especially for anyone who has never sponsored a newsletter before and doesn't know where to start looking.

That is perfect. I will make sure that I include the link for them to go and sign up in the show notes of this interview. Now, before we finish up together, I would love to ask you, if somebody is listening and they want to try this for the first time for their own list, what's one thing that they could go and do today to get started?

If you're listening and you're interested in this kind of thing, then download my free list of sponsored newsletters and explore all the different options, have a little look through them, compare prices, compare the people's list sizes that are offering them, compare the audiences, 'cause obviously you want, you want to be promoting yourself in front of the right audience.

So for example, some people offer B2B, um, and others offer the B2C. So yeah, go through the list, explore your options, and that is the first step to take. Yeah, and hopefully you find it super helpful and it grows your list as it has with mine.

Katie, this has been so good. Thank you so much again for being here, and that is the perfect place to wrap this interview up.

I will put the link to your gift, that list of sponsored newsletters, in the show notes for us, and I cannot

wait for everybody to go and grab it.

Thank you so much for tuning into this interview. I really hope you found it helpful. And my loves, a quick reminder before you go, Break Up With Instagram opens soon. Get on the wait list now at kyliekelly.com/breakup so you know the second that it's live. The link is in the show notes.

Hello, and welcome to this Audience Growth Popup. My name is Kylie Kelly, and I am so glad that you are here. Before we get into this interview, I need to tell you I'm about to launch something called Break Up With Instagram. Not about deleting the app, it's about finally not needing it to grow your business.

If that sounds like something you'd be interested in, go and join the waitlist now at kyliekelly.com/breakup so you know the second it opens. The link is in the show notes. Okay, let's meet your guest expert

Now, let me tell you about Julie C. Butler. She's a visibility and collaboration strategist with almost 20 years in business. She helps establish coaches grow their email list, boost their visibility, and become the go-to authority in their niche, all by getting in the right rooms instead of posting more content.

Julie's topic today is exactly that, the fastest way to grow your audience, get in the right rooms. Let's get into it.

Julie C. Butler, welcome

to my very first Audience Growth Pop-Up. I'm so excited that you are here with us, and we're gonna dive right into the good stuff together. So I would love to ask you, if somebody came to you today and said, "I feel like I am constantly being told to post more on social media if I want to grow my audience.

Is there a faster way?" What would you tell them?

I know that you know this is our zone of genius, audience growth. I am so passionate about helping entrepreneurs grow their email list through collaborations, and that's exactly what I would say. I broke up with social media a year ago, and no regrets. It does take a little bit of work, and it does take a little bit of time, but I would definitely say start building a network through collaborations.

You make real true relationships with

like-minded entrepreneurs from around the world, right? Like, look at me and you, Kylie. Like, we became really good friends, and we're like, you know, you're literally on the other side of the planet. Start being in bundles. Start speaking in summits. Start applying to different events that you can be part of.

And I want to encourage you, don't let the size of your list deter you from applying to be part of these events because I am hosting my own bundle right now as we were recording this. And even before that, when Kylie and I hosted our Audience Goals Summit, there were some speakers, some collaborators that had zero to 150 people on their list, and we still gave them the opportunity to be part of our event because what they have to bring to the table is really good

I love this, Julie, and I think a lot of people here get in the right rooms and they think, "Okay, but how do I actually find them?

Especially if I don't know anyone yet." Like, if somebody's starting out, they don't really have a network yet, what's the actual first move? How do they find bundles and summits to apply to, and, like, what makes it easy for them to find their people, to find their network? I would love to know, where do you think, like, the go-to places are?

Also, I guess any words of encouragement as well. Like, I remember when I was sort of starting out in business, that it was kind of hard to know who was my person, right? Like who was a good collaborator or who might make a good online friend. Like, it was kind of hard to figure that out. There's definitely, you know, certain cliques and things in online business especially that I've seen.

So if somebody's also listening and they're finding it really hard to find their friend circle, their network to really build those connections, what would you say to them?

I know. Getting in the right room sounds like it would be difficult. However, I think that we just need to get in some rooms until we figure out the right rooms for us.

And by room, we mean community where we can find events that we can participate in, or potentially build relationships with other entrepreneurs, or be in and be part of events that have our community within that event. So for example, if you join a bundle or if you join a, a summit, making sure that it's your audience is super important because what's the point of being in a bundle or a summit and it has nothing to do with your audience?

Like, you're not attracting the right people. But in order to figure that out, you need to find rooms to be in. And I know that for me and you, Kylie, we have lists. I have a list, I have a toolkit that I can offer up that has a list of Facebook groups along, of course, with my Skool community. When we do find the rooms that we are in, in Skool communities or on Facebook groups or anything like that, it's important to know that you're gonna have to spend a little bit of time figuring it out.

It's like when you wanna be a p- a guest on a podcast. You need to find the right podcast to pitch to be guest on a podcast. I think that finding the places where you can hang out. Okay, words of encouragement. Okay, first of all, don't overthink it. Gone are the days where we need to overthink- Every little detail, every little thing.

The key is here authenticity. When you are genuine and authentic, you will meet the people. But it's by putting yourself in those rooms, like we talked about, putting yourself out there, applying for things. But when you apply for something and you get a yes, and you are part of the event, make sure to participate.

If there's a community, if there's a Facebook group or a Voxer or something something, make sure to do your part and participate because that's how you're gonna find people. And it's trial and error. Like, don't get me wrong, like I've found people who I've built great relationships with, they suck at being part of my events.

There's gonna be some fails, there's gonna be some wins, but it's by doing that consistently, like the compound effect, right? Start little bits by little bits. Also, if you're on social media and you're just doing scrolling, you're not necessarily posting, and you find that someone is really, like you resonate with people, start those conversations.

But not trying to pitch them your thing, like real raw conversations. By that I mean be real. Like, "Hey, oh my God, I love your content. I love what you said in that post. It's so true." You know? Have like real conversations. It doesn't even have to be all about business, but I think that also builds relationship.

But also going back to the bit about participating and joining the conversations in the Facebook groups and the communities, you are going to meet some of your matches. And so honestly, I say don't overthink it, but I do say set aside a little bit of time each day to do that. Find the Facebook groups and find the Skool communities where you can go in and build relationships with the people in there.

It's truly how we build and find our people and our network. And just have fun with it, honestly. And then you're gonna figure out if they're your people or if they're not your people. Right? It's by getting to know them. And when you get to know them and when you start recognizing what they do, what their business is, their values, their ethics and all that stuff, that is how you build your list of your people, your network.

And then you're gonna be like, "Wow, this was so easy."

Yes, I love that, Julie. This has been so good. Now, if somebody is listening to this right now and they wanna take action today, I wanna know from you what's the one thing that they should go and do right now, today- To start finding their rooms and their people

I do have a, I call it the Accelerated Virtual Event Toolkit, and in this toolkit you will find a list of my favorite Facebook groups where I can find events and apply to be part of events, whether it's a summit, whether it's a bundle, whether it's being guest on a podcast, and all of that good stuff.

But this is a great resource to be able to find places where you might be able to find your tribe. So I definitely highly recommend this. It's a great place to start and to see if there's any people, any bundles, any events that are aligned with your business, you, your values, and all of that stuff. Now, I know that Kylie also has a resource in her Skool group, Email Marketing Skool, where, uh, she also has a re- an amazing resource of the events happening at this moment that we can check out.

So those are the two things. It's not complicated. It's actually quite simple. I really encourage you to apply. Even if you think that your list is not big enough or that you don't know enough people or anything like that, I really highly encourage you to start. That's my pro tip for you. So I hope that was helpful.

Julie, thank you so much for this. Genuinely one of my favorite conversations of the summit. I know I shouldn't have favorites, but this is so good. Like, your point about just getting into some rooms until you find the right ones, I think that's gonna stick with a lot of our listeners. And I love that you brought it back to just being yourself, right?

Trying not to overthink it. Such a good reminder. So what I will do, I'll link your Accelerated Virtual Event Toolkit in the show notes for all of our listeners. Uh, and I just wanna say thank you. Thank you so much for being a part of this, and for being such a ridiculously good example of exactly what you're teaching,

collaboration and friendship across the world.

I love it.

Thank you so much for tuning into this interview. I really hope you found it helpful. And my loves, a quick reminder before you go, Break Up With Instagram opens soon. Get on the wait list now at kyliekelly.com/breakup so you know the second that it's live. The link is in the show notes.

Hello, and welcome to this Audience Growth Popup. My name is Kylie Kelly, and I am so glad that you are here. Before we get into this interview, I need to tell you I'm about to launch something called Break Up With Instagram. Not about deleting the app, it's about finally not needing it to grow your business.

If that sounds like something you'd be interested in, go and join the waitlist now at kyliekelly.com/breakup so you know the second it opens. The link is in the show notes. Okay, let's meet your guest expert.

Now, our next guest expert is Kristen Robinson, lead generation specialist at Explode Your Audience. She helps online coaches grow their email list so they can fill their courses and programs Now, her topic today is how to grow your email list fast with list building bundles. She breaks down exactly what a bundle is, how it's different from an online giveaway, why they've helped her grow her own list from 1,600 subscribers to over 7,000 subscribers, where to find good ones, and what to watch for so you don't end up in a bundle that's the wrong fit.

She also busts the myth that you need an existing audience to get accepted as a contributor, and shares what makes a product actually convert once it's inside a bundle. This interview is jam-packed with list building gold. So I would grab a pen and paper, and

let's welcome Kristen.

Hi, Kristen. Welcome to my very first audience growth pop-up.

I am so excited to have you as one of the experts with us, and I would love to jump straight into your topic. So if somebody came to you and said, "I've heard people talk about bundles. What are they? Where do I find them? Are they actually worth it? And how do I find the right ones without wasting my time?"

I would love to know, what would you tell them?

Hey, Kylie. Thanks so much for having me. So a list building bundle is where you have a group of people who have the same ideal client, and they are promoting an event with everyone's products. So the thing is, and I wanna make sure this is clear to everyone, an online giveaway and a list building bundle are two different things.

So a list building bundle's exactly what I described. It's products, right? These are products that people would normally pay for that they get for free. It's in an event, very similar to a summit, right? If some of you guys know what a summit is, you're listening to one right now, where everyone promotes the event, right, the bundle, and people can get whatever products they wish to get once they opt in and sign up.

An online giveaway, it's very similar, but instead of products it's a freebies and it's pay to play. So just wanna make sure we set the stage that we're talking about bundles, not giveaways, 'cause they're not the same thing. So are they worth it? I'm biased here, of course, right? Of course they are worth it.

List building bundles have helped me go literally from 1,600 to 7,000 people on my email list. So they have helped, um, a big way in growing my email list, and also getting clients. I've had people who have grabbed my product in a bundle and have gone on to my high-ticket $5,000 group program. So of course, I am totally biased to think list building bundles are worth it.

So let's talk about where do you find them, and especially the right ones. With list building bundles, the good thing is, is that they're actually Facebook groups. If you actually put bundles in Facebook, it, like, for search, you'll find groups about bundles, which I think is just fabulous, right? And there's several groups that are out there.

Um, but if you put in bundles, a whole great list will come up for you because bundle hosts post in Facebook groups. That's how most of us get people to be in our bundles as contributors, right? If you're gonna be in a bundle, you will be a contributor, right? Like, that's what you call it. You contribute your product to the bundle.

But the right- Ones. I think this is the most important distinction when it comes to bundles is finding the right ones. You need to read the page carefully. I've realized a lot of people will just skim the page and then go, "This is not what I signed up for." And it's like, well, you did. You just didn't read it carefully.

It's really important that you read what the bundle is about very carefully. They are kind of long, but it's really in your best interest to do so because you wanna make sure it's a real audience match. Very important. Some bundles are B2B, some are B2C, and some are mixed. So you wanna make sure that, A, it has your right ideal client, the person you want on your email list.

Number two, what are the promo requirements? Because you do have to promote the event. So are you able to promote the event the way the host would like you to do so? Number three, your product. Some of them are very specific where it has to be sold a number of times or it has an exclusivity clause. That product can't be in any other bundle for the next six months.

Things like that. So these are things that you really, really wanna make sure you read the, the page to make sure that it, A, it is a great fit, but also something that is in your capacity to do so, um, 'cause that's very important. You wanna be a good contributor because that's how you get invited to other list building bundles.

So to find the good ones without wasting your time, read the pages very carefully so you know what you're in for.

Kristen, that is such a great breakdown. Thank you so much for breaking that down just so beautifully for us. Now, I want to ask, if there's somebody listening that is brand new to bundles and maybe has just started growing their email list or has a small list themselves, tell me...

Do you find that that's a deal breaker for getting accepted as a contributor in bundles today? And if not, I also wanna know for them and for anybody else that's a part of bundles, once you're in a bundle, can you share with us what you think makes a product perform well in a bundle versus one that doesn't do great?

I would love to know any insight that you have about that as well.

Those are really great questions, Kylie. So let's start with, is it a deal breaker if you have a small email list? No. If anything, there's more opportunities for people who have a small email list. So for bundles, unlike online giveaways, there is a list requirement for online giveaways, but list-building bundles is where it's at if you are just starting out because guess what?

The good news is there's usually no email list size requirement. So you can literally be in a bundle with zero email list and start growing your email list right away,

okay?

That's the brilliant part about having a small email list, and actually, I started an experiment myself this year, starting with an email list with zero, and I got to 1,000 email subscribers in 90 days with a brand new, um, email list.

So yes, it can be done, and having a small email list is where it's at when it comes to list-building bundles. But at the same time, you do need a product, and let's talk about that. So with the product, we wanna make sure that the product is something that obviously people wanna grab so they can start building your email list, and I find that the most specific, specific products are the ones that do the best.

Kylie, as you know, I'm also a bundle host as well, as well as a contributor, and I can tell you from the host side looking at the numbers that the products that are specific perform the best. And what I mean by specific, I mean specific to who, who needs to have it, right? The ideal client. Specific in what problem it solves.

It solves a very specific problem, and also, it's given in a format that will do that. So for example Let's say, and I love this example I use all the time with my clients, is let's say you help people get better sleep, right? Everyone wants better sleep. What if you help people get better sleep? But we all know that one of the things that keeps people up at night is the whole doom scrolling.

I can say that 'cause my husband does that, right? And so basically, we know that one of the things that people need to do to get better sleep is to start a better sleep routine, right? Have better habits. So instead of saying, "Hey, here's a better habits checklist that you need to do," let's focus on one of those specific habits, which is scrolling on your phone at night before you go to bed, right?

That is a very specific problem. So we're gonna focus on a product in a bundle that helps people stop scrolling before bed. So we're gonna help them with one specific bad habit so that they can have a great sleep routine, right? Instead of all the things we can do to help them sleep, we're gonna do that one thing.

We're gonna help them stop the scroll before bed. And creating a product like that is for a very specific person, right? It's someone who knows, oh yeah, I need to stop scrolling. It... That product solves a very specific problem. Hey, I'm gonna help you do that. So when they come into your world, right, either they have broken that habit, hopefully, and they're ready for the next thing Or if they haven't, they still are a good client for you because you're gonna help them get better sleep by also helping them break that habit as well, and they probably have many other habits they need to break, and you wanna help them get a good routine.

So either way, if they've gone through the product or not, they're going to be a great client for your next step, which is helping... Well, your overall goal, which is helping them get better sleep.

I love that sleep example. I think that's such a clear way to think about it, and I think that really helps everyone understand exactly how to break this down.

One last question: If somebody is listening right now and wants to start growing their email list fast with bundles, what's the one thing that they could go and do today?

So the one thing they can go do today is go look for a bundle to participate in. Like I said, there's many Facebook groups. Actually, if you just go to Facebook and put bundles in the search, and I've done this many times and so have my clients, you will see bundle groups.

But go and find a bundle right now, because the thing is, is that when you are participating in a bundle, usually when you find one, usually the deadlines are about three months out, right? Like, I'm getting invitations right now for three and four months away right now, which is crazy. So you wanna start looking for these right now, and this will give you time to pick which product you wanna do, set up your tech, all of these things, 'cause you're gonna get about three months, two to three months of lead time to put all this together.

So just jump right in and look for a bundle to participate in. And of course, make sure you read the bundle page specifically for any promotional requirements, any product requirements, that kind of thing.

That is great, Kristen. That is so actionable. I love that you have left our listeners with that very tangible action step.

Thank you so much. Now, I'll put the link for your free gift in the show notes below. So you are gifting all of our incredible listeners your giveaway and bundle checklist. So this is gonna be perfect for them as they start to look for different list-building bundles to start to grow their email list.

More than anything, I just wanna say thank you so much

for being here. It has been so fantastic chatting with you.

Thank you so much for tuning into this interview. I really hope you found it helpful. And my loves, a quick reminder before you go, Break Up With Instagram opens soon. Get on the wait list now at kyliekelly.com/breakup so you know the second that it's live. The link is in the show notes.

Hello, and welcome to this Audience Growth Popup. My name is Kylie Kelly, and I am so glad that you are here. Before we get into this interview, I need to tell you I'm about to launch something called Break Up With Instagram. Not about deleting the app, it's about finally not needing it to grow your business.

If that sounds like something you'd be interested in, go and join the waitlist now at kyliekelly.com/breakup so you know the second it opens. The link is in the show notes. Okay, let's meet your guest expert.

Our next guest is Gabe Cox, a goal planning and business strategist who helps entrepreneurs build a game plan that actually fits their capacity season by season so they can ditch the hustle culture for good and bring their goals into their everyday life. Gabe's also a big believer that you can make social media small in your marketing, or skip it all together, and still build a business with real intention and purpose.

Gabe's topic today is how to grow your audience by hosting your own simple online event, and oh my goodness, my loves, she does not disappoint. In this interview, she talks about her minimum viable event, how to keep things simple without cutting corners on impact, and one thing you can do today to get your first event moving.

Let's dive in.

Hi, Gabe. Oh my goodness. I'm so excited to have you as a part of the very first Audience Growth Pop-up Summit, and I would love to jump straight into your topic. If somebody came to you today and said, "I would love to host my own online event to grow my audience, to grow my email list, but it feels like so much work.

Is there a simpler way to do it?" I would love to know what would you tell them?

Hey, Kylie. I'm so excited to be able to talk about this, because it is a passion of mine, and I love that you're putting on this event. What I would say is it is work, and it can be a lot of work, but it's okay because that's what it takes to be in an online business.

We have to work, and we need to roll up our sleeves, get greasy, and figure out what the best growth method is for us, and we can't do that without experimenting. Now, what I would say, though, is I'd say stop comparing what type of event you would run based on what is all out there. Stop looking at the huge conferences.

You know, if you looked at what I put together every year, I put together a five-day virtual experience. I try to run it like a conference if you were to go in person. So we have a lot of live events. We have so much fun, and giveaways, and just a lot of things that are entailed in it, and it also is hundreds and hundreds of hours of work.

And so that doesn't have to be you. So don't look to the left or look to the right at what everyone else is doing. First, think about what is your main goal. Is it to grow your audience? Is it to, um, sell a product? Like, what are you trying to accomplish first? Because we don't wanna do something without knowing what we want to accomplish.

And then does an event fit into that? And if so, what type of event? Because there are so many different events out there. I mean, we're doing a pop-up summit here, which is probably a little bit less work than a full summit or a full conference. And I know, Kylie, you have done some of these in the past, so you know how much work it is to put together.

But the events, the collaborations can look a lot of different ways. I've seen... And maybe we talk about this a little bit more, but I've seen different playbooks. So everyone puts in a section of whatever topic it is, and gives some advice, or tips, or some templates, or... I was a part of an SOP workflow collaboration one time, uh, with one of my mastermind friends, and it was so fun.

We each put in our own SOP, so standard operating procedures, exactly what we do in our business, our workflow. And mine was about how I set up my collaborations with others. So when I am asked to collaborate, what do I have ready for them, and how do I send my assets and all the things? And every day she just sent a new workflow, so whoever was registered, the quote, unquote, "attendees" got a new workflow every day.

And that was a low-lift collaboration that she was able to put together in very limited time. So that would be what I'd say. Let's look at the bigger picture. Let's look at your goals. And the thing about hosting your own event, whether it's a summit, or a bundle, or a playbook, or a one-day workshop, or whatever it is that you wanna host, it's the best way To get visibility fast.

You know, long form content, blogs, YouTube, podcasts are great. They're great for a long form strategy long term, but they are not going to give you that quick visibility. They're not gonna grow your email list in the hundreds to thousands in a week or a month or 90 days. I would say it probably takes about a 90 days to put together an event, but an event can.

And then from there, you're able to collaborate with others easier because now you do have a list. Now you do have a backing and people that you can promote to, right? That's what I would say. I think usually it's a fear factor of is this going to work for me? I'm gonna be putting in all this hou- these hours.

Is this actually going to work? But we don't know until we test it. We gotta give it a try and see what works best for us, but don't compare. Just choose the event based on your capacity and season.

Oh my goodness. I could not love your response any more than I do. That was just perfect. And I have to say, when you mentioned that SOP event, I was like, "Oh my goodness, I needed to be at that."

I have no SOP. Um, so that sounded amazing. But I especially loved at the start as well, going back to what you mentioned, Gabe, I especially loved at the start where you said, "Stop looking to the left, stop looking to the right, just get clear on what you want first, and know that it'll work either way, just differing amounts," right?

Like, I love that because I think we can get so stuck in comparing what we are doing to other people, and then our results to other people's results. And actually, if we're clear on what we actually want, that's all that matters. We can then just go after doing the thing that gets us to what we actually want.

So I love that you started us off with that. Now- Of course, there's so many different types of events that people can choose to do. Since the theme of the summit, though, and the question that I ask you is literally about, like, the simplest way to grow your audience, I think it might be really fun to have a discussion about how you keep your events simple.

Now, of course, your five-day experience, I was a part of the last one that you did. It was incredible. That's not a simple event. There's a lot of moving pieces, a lot of moving parts. But perhaps if we're thinking about the person listening that hasn't done an online event before or isn't as experienced as, say, both we are at hosting things, what would your advice be to them to keep things simple?

I have two things for this. The first thing is to not go all the way out. You know, don't go big or go home, right? So think about the minimum viable event that you could put together. Now, you may want it to be an experience. You may want it to look like a summit, and that's okay. But then think about, what's the simplest way I could do this?

I could do that simply by maybe having it be just 10 speakers the first time, five speakers the first time, maybe by making it be a one or two-day event. You know, not adding extra things. So don't add the sponsors the first year. Don't add, you know, 30 speakers the first year. Don't add so many elements or pieces to the event.

Just make it as simple as possible. So what it can an attendee get excited about? What can an attendee expect and have a great time with and learn and have a breakthrough? What's the simplest thing you could put together for that to happen, right? Um, the other thing is to make it super, super specific. So, you know, there are some events out there that are more broad or generic, but the more specific it is, the more catered it is as well.

And you can keep it more simplified in that way because now you're really leaning into one target market. You're really learning and kind of figuring out how to serve that person or that market best, and you can do that with just a couple little things going on in your event. Maybe even you don't do an upgrade.

Like, a lot of people do, like, a VIP upgrade, so you can get the free ticket, but then you can upgrade. Maybe you just eliminate all the extras the first time around, and your goal is just lead generation and creating a duplicatable system. So that would be the second thing I would say, is that you want to create a system as soon as possible.

So let's say you're going to do this event. Now, the next one may not look exactly the same, but the pieces are there. You're building the bones. You're building the foundation. So let's create an SOP, a standard operating procedure, as you go. So this is what I do with pretty much anything I do in my business.

I will create the workflow as I go. I write notes. I write down the tasks. I create an Asana board. I use Asana for project management. You might use something different. Or I create an Asana task that then is duplicatable, and I create a MasterLink spreadsheet so everything's there in one place. I like everything to be easy to find, and then the workflow is there.

What did I do first? What did I do second? Maybe I will switch that because the, what I did second, I'd probably do first next time, right? So that is something I would think about. I'm all about reusing a system and not having to redo it or reinvent the wheel every single time. But the main thing is to make the event as simple.

So for example, I do networking events. I do speaker panels. I do live workshops. I do a lot of things during my conference. But maybe if I were to do it over again, the first event, I would just have the speakers and maybe one networking opportunity for the attendees, and I could do that in a simplified way and it wouldn't be so stressful, right?

You want to have room to breathe. You want to have room to enjoy the event yourself. So those are my two things, is to create a system as you go that's duplicatable that you can use for the next time so you're not doing it over and starting over every time, and then to think about what's that minimum viable event that I can create that's going to give a result to the attendees, make it fun for them, make it fun for the speakers and for me, but make it as easy as I can do to put together.

Oh my goodness, Gabe, this is such good stuff. I absolutely love the way that you framed, like, a minimal viable event and building your SOP as you go, and I feel like they are things that people can really pick up and run with. To wrap us up today, if somebody was listening and they could only do one thing because of this conversation- What do you think it should be?

The one thing I would say that listeners should do right away is to put a date on the calendar for your first event. Now, again, I don't think you should do it two weeks from now or even 30 days from now. Give yourself 90 days leverage or more. But if you put that date on the calendar, it's like you're saying, "Okay, I'm going to do this."

It's a finalization, and then you can put the pieces together from there. And here's the reason events are so powerful, especially when you get... are just getting started in business or if you don't have a large audience yet. You will gain a larger following from the event, but there's so many other wins you'll have, including those contributors, those speakers are going to be a connection for you for the long run.

You are going to make lifetime business friends that you can collaborate with ongoing throughout the year. Like Polly and I have not collaborated once. Now we've collaborated a few times, and that's something that I love. You're not going at business alone. Once you have created an event, you've facilitated an atmosphere of connection, and that's what's so powerful about it.

So what I would say is put the date on the calendar, and everything else can follow.

Gabe, this is exactly the note to end on. I love that, and I think that alone could get someone to stop thinking about hosting an event and actually go and do it. I also love that everything else can follow is basically what you've got for our listeners today.

So for anyone listening who's thinking, "Okay, but how do I even decide what this first event will look like?" You've got something for that. Can you tell us a little bit about your resource, Get Event Ready? What is it, and why should they go and grab it? And I'll put the link for everybody in the show notes below.

You know, hosting your own collaborative event is one of the simplest ways to grow your business without relying on constant social media content, but only if you know who it's for, when to run it, and what it should look like before you start. So in this training, you'll walk through the four decisions behind every event I posted: title, niche, timing, and format, plus the event planning timeline that turns those decisions into a real roadmap.

So you can confidently plan your own summit, workshop, bundle, or collab and get your event date and deadline on the calendar. But it's a really great resource if this is something that is on your mind to host your own event. So Polly, I'm so grateful to have been a part of this event. This is one of the ways that I grow my business and one of the ways that it's been so effective for me, and I hope listeners, um, will kind of see the same thing and kind of get excited about different events they either can be a part of or host.

So thank you for putting this together.

Thank you so much for tuning into this interview. I really hope you found it helpful. And my loves, a quick reminder before you go, Break Up With Instagram opens soon. Get on the wait list now at kyliekelly.com/breakup so you know the second that it's live. The link is in the show notes.

Hello, and welcome to this Audience Growth Popup. My name is Kylie Kelly, and I am so glad that you are here. Before we get into this interview, I need to tell you I'm about to launch something called Break Up With Instagram. Not about deleting the app, it's about finally not needing it to grow your business.

If that sounds like something you'd be interested in, go and join the waitlist now at kyliekelly.com/breakup so you know the second it opens. The link is in the show notes. Okay, let's meet your guest expert.

Now our next guest is Polly Pollock A speaker, published author, and founder of Neuropreneur Rising, Polly is a marketing mentor for online coaches and practitioners with ADHD and busy brains who are ready to go full time in their business through capacity conscious marketing that doesn't rely on constant social media.

Today, Polly's gonna walk us through how to build a visibility plan you can actually stick to without burning out. We'll get into how to choose the right strategy for your business model, her framework for capacity conscious marketing, which also includes the nervous system side of why we self-sabotage even the best laid plans.

I loved this conversation, and I think you're gonna get a lot out of it. Let's welcome Polly.

Hi, Polly. I would love to jump straight into your topic. If someone came to you today and said, "I know I need to get more visible to grow my audience,

but I don't wanna spend all day on social media or end up burning myself out.

How do I build a visibility plan I can actually stick to?" What would you tell them?

Hello. Thank you so much for having me. I'm super stoked to be here, and very excited to talk about this topic. Definitely when it comes to building a visibility plan that you can stick to that's not social media focused, first of all, I just wanna say I think a lot of people dream about this.

I think a lot of people, they have the pre-judgment, uh, because of, you know, what they've been told maybe or, like, kind of what's popular in the online business industry these days that, like, it's impossible to build a successful business without social media, and it really isn't true. There are a lot of people that think, you know, it's either Instagram or in-person networking, and then there's no in between, and there's a lot of in between in that, and I'm really, really excited to kind of help fill that gap and just share some tools.

Obviously, when it comes to building a visibility plan that you really enjoy and that's really effective, there's... Of course, you wanna, you wanna make sure you're actually getting in front of the most effective places for you that's actually gonna bring in clients. You wanna make sure it's a match for your capacity and, you know, the, the time and space and the life that you have.

Something that is my little trademark is, uh, what I call capacity conscious marketing, and that's really, really just focusing on marketing a business that isn't gonna take your whole life and, and completely drain you. So there's that. Then, of course, there is the consistency piece, which a lot of people struggle with because we try and approach consistency from this really, really scattered place of, like, post every day and do the same thing every day, and that can be a struggle for, for many people.

So, you know, there's all of that, so we can come onto that a little bit later. But let's start with the two things that I think are the most important in this process, which is, one, making sure that you're finding the right places where you know that your ideal client is gonna be, and really, really are gonna be consuming from a place of solution-oriented consuming, essentially, rather than kind of doom scrolling on, on Instagram and social media.

So that's really, really important, um, that we find those places where... Not, not where we, quote-unquote, "should show up" or feel like we should be showing up, but really with the focus in mind of I know I'm gonna find my ideal client here. And then, two, making sure that it's a match for your unique strengths.

This is the- second probably most important part. You know, if we're not showing up in the right places where we're actually gonna find our clients, it's gonna be wasted visibility. But if we're not doing what we enjoy, it's, it's gonna be like social media all over again because we're not gonna wanna do it.

And so that's what I really love to, to teach, especially given the, the nature of kind of who I work with, which is mainly women with ADHD or kind of ADHD-like traits and busy brains. It's really, really important that you find something that is a match for your unique strengths, otherwise you're just not gonna wanna do it, and then consistency becomes this thing that you fear.

So I find with a lot of coaches and practitioners that I work with, things like podcast guesting, guest teaching, you know, workshops, partnering with, with companies work really, really well because you get to share from this place of depth. You don't have to squeeze yourself into a reel and kind of like, you know, work on these really tactical ways of marketing.

You can really market from your expertise, which I love.

I love this, Polly, and I love that you mentioned matching this to what you actually need, so matching the visibility plan to what your business actually needs. So it made me think, you know, somebody that needs three high-ticket clients a quarter could potentially choose something totally different than someone who needs 300 or 3,000 low-ticket sales, right?

So I'd love to talk a little bit deeper about what you mentioned there at the beginning, capacity conscious marketing. Can you talk to me a little bit about how somebody would choose the right option for them, the right visibility strategy for them? I feel like a lot of our listeners know what's possible, right?

They know about podcast guesting, guest speaking, bundle summits. They know that there's a lot of options. But could you talk to me a little bit about, yeah, this idea and what you teach around capacity conscious marketing, and how do they, I guess, evaluate that against the strategies they might be thinking of trying?

Yeah, you're so right. I think it's really important to mention, and this is why I definitely don't believe in, like, one size fits all strategies. I just think they can pretty much go in the bin because they, they don't work and they don't exist. Uh, yeah, you made a really good point of, you know, someone's visibility and, you know, nurture and sales strategy might look completely different, um, if one person is selling low ticket and one person is selling high ticket.

I'll first kind of touch on the visibility str- strategies themselves that can kind of work depending on what you're trying to do and obviously depending on your industry as well, and then we can kind of come on to the theme of more capacity conscious marketing, and then kind of what that means on a strategic but also an inner level as well.

So firstly, I think if you're selling higher ticket, I would be going into high, higher authority places. For example, podcast guesting, guest teaching in communities, partnering with companies. Those are the things that I would really recommend for high ticket or mid to high ticket purely because you're gonna get m- like, you're gonna get more leads from those places who are already bought into your methodology, already bought into what you do.

You know, they've sat through podcast episode or heard you in a, a live training or, you know, they have experienced some s- some kind of interaction with you on a deeper level. And so the, the trust process is a lot shorter because they've already experienced you. B- but the thing is with, like, podcast listeners and, and similar things, they are very much al- already looking for a deeper solution to their problem.

You know, they're the, the type of people who are, are really usually, again as a rule of thumb, are really bought into their own development- in a deeper way because like I said, they're, they're listening to the podcast episodes. They're, they're wanting to really, you know, solve their pro- their own problem in a way.

And so again, authority and just that, that trust gap kind of shortens. Yeah. Rule of thumb If you're selling mid to high ticket, I would focus more on the places you can really build relationships a lot deeper. And then if you are selling low ticket, I still would recommend doing things like podcast guesting and guest speaking and teaching.

I really, really would. However, this is where things like bundles, and again, totally depends on your industry and what it is that you do, whether you're a s- service provider or a, a coach or a f- even an educator or, or someone who's kind of just in between and selling something low ticket, that's where, in my opinion, I think summits and bundles, um, can come in really handy because a lot of the time you're gonna submit something for free, then you could have, like, your upsell sequence that can potentially work really well.

If you've positioned everything right, if you've gotten into the really aligned places where actually your low-ticket product is gonna be, like, a really, really obvious no-brainer for the people that have signed up for your freebie, your lead magnet. A, I think a lot of people think because they've done a bundle or a summit or something like that, and someone hasn't bought high ticket straight away, it's, like, a fail, but it's like, that's just not, that's just not how it works.

Like, people really do need time to be warmed up to you. But like I said, that's why things like podcast guesting, guest teaching, it does bypass a lot of that kind of trust gap. But that's, that's how I would kind of s- split the two just a little bit. And then in terms of what I mean by capacity conscious marketing, so the way that I really like to view this is I believe that marketing does not need to be an everyday thing.

It, it's just that we've been really, really honestly fooled by the social media world of like, you need to post every day, you need to p- like, post every day so you stay visible because otherwise you will be forgotten, and you're rele- you won't become relevant anymore. And that's just not any way to live, in my opinion.

It, you know, I, I think it's, there's a reason why we're going through a huge, huge burnout epidemic with business owners of all kinds, but especially, you know, online business owners, definitely coaches, service providers, because we've been told that we need to be influencers to market, and that's actually just not true at all.

We ran very successful businesses before social media came along, and now that social media has come along, there, there is a whole world out there, like, for example, you know, my big three, uh, my favorites, the way I, you know, I really like to teach these to students because people do so well in it, they feel great when they're doing it, and the results really do come in, is podcast guesting, guest teaching in communities, and then partnering with, with companies, um, and other business owners for referrals.

Yeah, like I said, it's not an everyday thing. The thing that I, I really love to encourage people to focus on is redefining consistency. A lot of people come to me before, you know, we start working together, and they're like, "Oh, yeah, I just, I think, you know, I just really struggle with consistency." And I'm like, "Okay, let's, like, unpack that because do you struggle with consistency or do you struggle with posting two times a day?"

'Cause there's a very big difference. And I think people have gotten mixed up with consistency being, like, constant, and consistency actually is not about showing up every day. It's about taking regular action To maintain where you're trying to get to. And so the way I really like to teach it is time blocking week by week rather than showing up every single day.

So if you go on the traditional kind of the trendy kind of advice, it will be, you know, just stay consistent and post on social media every single day. Whereas I'm like, no, let's like come away from that and obviously we need to look at an, an alternative approach that's not only gonna be more capacity friendly for you and your life, but it's also gonna be focusing on less time doing the higher leverage things.

So let's say you spend two hours a week on applying for podcasts and teaching and speaking, whatever your, your kind of visibility plan looks like, whether you wanna do summits and bundles and stuff like that in with that. But I would normally say start with one thing and then you can expand. Let's say you spend two hours a week doing that, and that's researching, pitching, and then putting it all into your tracker.

That's two hours a week. I do, I do mine on a Friday morning. And again, quality over quantity. I would say you are so much better off applying and pitching to five opportunities per week than like 20\. It's really not a good idea to kind of spray and pray. And then I would say if you schedule in like an hour a week, maybe on like a, I do mine on a Tuesday, uh, Wednesday, that's your follow-up day.

You can just spend an hour following up with last week's kind of opportunities the week before. Do a few follow-ups so that, you know, that's like, you know, a big percentage of the game. People are so busy, you need to follow up with your hosts and like you really need to follow up with every opportunity.

And so All in all, that's three hours a week. Then you leave one hour a week to actually do, you know, whether it's podcast guesting, guest teaching, teaching a workshop. That's one hour a week that you've got reserved to do that. When you actually compare that to what your screen time is, w- how much time you're spending on social media for, like, the energy that you're actually getting back, you're gonna be pretty baffled 'cause a lot of people are like, "Yeah, I just don't have an extra, like, four, five hours a week."

And then we're like, "Okay, let's, like, look at that. Let's see if that's true or maybe that's something you're telling yourself." And it's always, uh, it's always interesting to see people look at their screen time and then they're like, "Oh my gosh, I'm not only spending, like, five, six, seven hours a week creating and prepping stuff for Instagram that isn't bringing me anything in return, but I'm also just doom scrolling."

And so that's a really important part to look at, uh, when we look at capacity-conscious marketing. Thing that I really enjoy looking at with people, especially more established business owners as well, is

what can we take off of your plate? You know, I, I really think that that's one of the key things is what can we take off of your plate? And then also, the kind of second m- like, underbelly to capacity-conscious marketing for me is also going into, you know, your nervous system capacity, what you have the capacity for.

Uh, on so many levels, like increasing your capacity to, to handle stress, all of that stuff that we really need as business owners to build that resilience and make sure that we're handling things in a really good way. For me personally, this has been an ongoing journey, which is why I love to teach it.

Knowing when your system is going into some kind of response from something that's happening sends you into kind of overworking, busy work, like shutdown, whatever it is. And th- all of that stuff is also a really, really crucial part to building a business that feeds you really, really well financially, but also doesn't drain the ever-living, like, everything out of you.

So that's kind of the underbelly is, you know, that's a skill that I think every business owner should have, and I'm really, really keen to, to get these tools, both strategically and, you know, somatically out to more coaches and practitioners for that reason because it's not always just the strategy, you know?

If, if you've ... I mean, you, you'll know what I mean if you've ever had a strategy that you've you've had laid out and you're like, "I've literally got everything from A to Z, like, set out. Why can I not do this? Why is there something in me that's just like you can't, you can't hit send on that? You can't move forward with that?"

Well, that's because it's never just strategic, you know? There's so much underneath all of that. So, so yeah, that's, that's what capacity-conscious marketing is for me in, in, in the way that I teach it.

Yes. I love that you're naming that, Polly. And, and I know, myself included, but a lot of us has felt that thought of, like, "I have a plan.

Why can't I follow it?" Or, "Why can't I hit send?" So it's really validating to hear you name that. Thank you so much. Now, I do wanna ask, if somebody is listening to this today and they wanna take just one step towards a visibility plan that actually fits them, what would you recommend that they do? And then just to wrap this conversation up beautifully, I'm really excited to share the gift that you have for all of our listeners today, and it's your Anti-Social Marketing Kit.

Now, they do need to use the code behindthebeards, but they'll find all the details for that in the show notes below. But I would love for you to tell us a little bit about what's in that marketing kit, why did you create it, and why should they go and grab it as soon as they've listened to this?

Yeah, really good question.

Y- like, when it comes to getting more visible and being more vulnerable and being more, you know, teaching and, and leading and sharing from more depth, it, it really is about Baby steps and not pushing yourself to go further than you actually feel that you, you can at the time, but also finding a balance of not letting that put you into inaction as equally.

And so I don't believe in just pushing through, I don't believe in, you know, I'm just gonna force myself to do it and think about it later. Like, that is definitely the case in some aspects of like you have to take the leap, but not necessarily chuck yourself into a... like into the deep end and just give yourself like cold water shock and then hate it, and then never want to return to it.

So there's like a balance of pushing yourself out of your comfort zone, but doing it in a way that is actually gonna be building that muscle sustainably and safety- safely as well so that you don't just let one bad experience ruin the whole thing for you, or one jarring experience ruin the whole thing for you.

Like, we really wanna view it in a way as if you do have the fear of being visible, um, which, you know, most people do when they start out, you know, we want to train it like a muscle and build our resilience and our capacity for visibility. On the strategy side, definitely you can grab my resource that I've provided here, which will take- help you take that first step, but if there's one thing that I can kind of direct you to think about is with these visibility opportunities, think about where your ICA is gonna be, your ideal client avatar.

You know, a lot of the time we, we operate from like, oh, I suppose I should show up there because like that's a big podcast and... or like that's a big event, or like lots of people like want to be on there. And do you know oftentimes it's not about that, it's about where you're going to find your ideal client.

That's what we're doing this for. We're not doing this for vanity. We're not doing it for what looks good on paper isn't money in the bank, and it's not necessarily the best way that you're going to be able to help your ideal clients and get in front of your ideal clients. So really thinking about what kind of podcasts, events, um, collaborations that you can get in touch with that you're going to be able to find your ideal client in.

Everything needs to revolve around is it going to help your ideal client? Are you going to find your ideal client there? Like, that needs to be the driver of all of this. Choose one place, like maybe you, you say you're going to start with podcast guesting and you think, "Okay, where exactly am I going to find my ideal client?

What shows are they going to be listening to?" And really start there. And then the resource that I've provided, that will help you take these first few steps with putting a plan in place that is, is essentially going to be the visibility plan that suits you. So it's a two-part kit, um, The Anti-Social Marketing Kit, and the first part of that is going to be a training where I'm going to go a little bit more, quite a lot more actually, in depth about how to really go about finding these visibility opportunities, what opportunities are going to be potentially a fit for you.

And then there's a second part to the kit, which is a customizable notion dashboard, um, that has templates, trackers, um, how to get started. So you, you really have everything there, um, to actually take action and take those first steps rather than feeling like, okay, I know I've got the information, but like how do I get started?

And it also gives you some ideas and, and really takes you through the process of time blocking it out per week so that you know you're actually setting enough time out to get it done, but you're doing it in a really capacity conscious way. So mixing that, um, productivity with just making everything really life first so it doesn't just drain you and keep you glued to the screen like it's literally another appendage because we don't want that either.

So yeah, that's, that's what I- I would really recommend getting started with

Thank you so much for tuning into this interview. I really hope you found it helpful. And my loves, a quick reminder before you go, Break Up With Instagram opens soon. Get on the wait list now at kyliekelly.com/breakup so you know the second that it's live. The link is in the show notes.

Hello, and welcome to this Audience Growth Popup. My name is Kylie Kelly, and I am so glad that you are here. Before we get into this interview, I need to tell you I'm about to launch something called Break Up With Instagram. Not about deleting the app, it's about finally not needing it to grow your business.

If that sounds like something you'd be interested in, go and join the waitlist now at kyliekelly.com/breakup so you know the second it opens. The link is in the show notes. Okay, let's meet your guest expert.

Let me introduce you next to Tracy Beavers, a visibility and client acquisition strategist who's been helping established online business owners consistently attract new subscribers and clients without paid ads and without constantly having to create new lead magnets since 2018\. She's also the host of the top-ranked podcast, Create Online Business Success, I'm actually honored to be a guest in an upcoming episode, and she's the creator of Business Visibility Made Easy, her signature coaching program that teaches entrepreneurs how to turn visibility into real conversations, opportunities, and clients.

Tracy's topic today is one I think so many of us need to hear, the real reason your email list isn't growing and how to fix it. Let's hear from Tracy.

Hi, Tracy. Oh my goodness. I am so

excited to have you as a part of the very first Audience Growth Pop-Up Summit, and I would love to dive straight into your topic.

So if somebody came to you today and said, "I am doing all of the things to grow my email list, but it's just not working. What am I missing?" I'm curious, what would you tell them?

Hey there, Kylie. I am so excited to be a part of this. Thank you so much for having me. So the first thing I'd say is let's diagnose the problem before we prescribe the solution, because there's a lot of reasons an email list might not be growing.

It could be several things. So maybe people aren't discovering you at all, meaning you have a visibility problem. They're just not finding you. Or maybe they're finding you, they're seeing you and your content, but your invitation for them to join you isn't compelling, so that's a messaging problem. We have to make sure that our messaging is going to attract the people that we really wanna work with and how we can help them, so that when they see our content, they say, "Oh my gosh, yes, she's for me," and they wanna join our list.

Maybe they're interested, but they don't have a clear next step, and to me, that's what I like to call a conveyor belt problem. So I like to look at our businesses as a conveyor belt. Similar to saying pipeline or funnel, someone comes onto our conveyor belt of our business by seeing us, being aware of us, joining our list, maybe commenting on our social media.Maybe seeing us on a summit or on a stage, or listening to us on a podcast, and they're aware of us and they're interested. But if we don't give them a clear next step, then they don't fully move onto the conveyor belt where they can come onto our email list. Most entrepreneurs jump straight to creating another lead magnet.

They're like, "Oh my gosh, my list isn't growing. I need another freebie." Well, I don't do that. I like to start by asking, where in the journey, or your conveyor belt, as I like to describe it, are people getting stuck? And once we identify that bottleneck, then the solution becomes much more obvious.

I love this, Tracy.

Thank you so much for sharing, and I think it's such a powerful analogy, the idea of the conveyor belt, and I would love to go deeper on that. Before we do, though, I would love to ask you, if somebody is listening right now trying to figure out which of those three they actually have, whether it's a visibility problem, a messaging problem, or it's a conveyor belt, how would they tell the difference?

What would they actually be looking for in their own numbers or their own content to know which one it is? What would you suggest to them?

So here's where I start with my clients and students. When they feel like they're doing all the things and nothing's working, I wanna know, do you have your free lead magnets?

Are you putting them out on social media? Are you intentionally posting about your offers, both free lead magnets and even your paid offers? Are you posting about the transformational work you're doing with your clients and your students? How often are you doing that? Do you have a weekly regular piece of content, meaning a podcast, a live training, or a blog?

Now, if they're doing all of that and they are ... They've assured me that they are doing the visibility work they need to do week in, week out on social media ... Now, listen, I mean not being on every single platform seven days a week. You don't have to do that. What I mean is picking one platform, going all in on it, and creating up enough content to have that visibility because what I find is with my clients and students, sometimes they'll say, "Well, nobody likes my lead magnet.

I must need to create another one." And I'm like, "Well, hold on. Wait a minute." And it turns out they've promoted the lead magnet once in two weeks or once in 30 days. That's not enough. I encourage them to post one free lead magnet once a week and a paid offer once a week if they can. So if they assure me, and I'm looking at their social media content and they are actually doing that, then we talk about, are you intentionally putting yourself and your offers out into the world, the broader scope?

Meaning, are they networking? Are they speaking on podcasts? Are they collaborating with other people doing live trainings or going into other people's masterminds or group programs as a guest expert? Are they talking about their lead magnets when they're doing this? Are they talking about their services and their programs?

Because if people don't know you exist or don't know how you can help them, that's where we would say you have a visibility problem. Now, if they can tell me, "Yes, Tracy, I have my content all set. It's going out week after week. I'm consistent with it. I am on podcasts. I'm collaborating." Then I'm gonna ask, "Okay, if people know you exist and they're finding you," then we have to ask, "Are they taking the next step?"

Because if you're getting visibility Engagement. People are looking at your content, they're listening to the podcast you're doing or the one you're on, you're having networking conversations, but then there are very few people are joining your list, then I start looking at the invitation and your messaging.

That's where we think, okay, maybe there's a messaging problem. If people are seeing you but they're not opting in, then your messaging is off. Is it clear? Are you trying to be clever? Is it compelling? Can they easily say, "Oh my gosh, she's for me"? And then are you asking them often enough? And then we look at if people are clicking but they're not subscribing.

So they see your content on social, or they hear you on a podcast, and they go to your landing page to opt in for whatever you're offering, but they're not fully opting in, which is something you can see in your data, then we have to look at the messaging. And ask ourselves, "Does what you're offering solve a problem they actually want solved?

And does your landing page clearly communicate that value?" The goal is to look at who's discovering you and why are they not taking the next step? Where are they dropping off? Where are they getting stuck on their conveyor belt? Once we know where that problem is, where that bottleneck is, then we can work on trying to fix it.

Tracy, I love the way that you just broke that down. And isn't it funny that especially when we're getting started, I never even really knew to look at the traffic piece, the visibility, the people seeing it piece. I always was like, "Oh, there's a problem with the offer. There's a problem with the pricing.

I'll create a new offer. I'll change the price." When actually I love that you pointed out, has enough people even seen it? Like, is it even getting eyes on it? I think that is so valuable for anybody listening. Now, you mentioned the conveyor belt a little bit there at the end. So I just wanna dive into that piece a little bit more, because I think the conveyor belt is such a beautiful analogy of this journey.

So for somebody that's tuning in, that's like, "Yeah, what does she mean by conveyor belt?" Can you just give us a little bit of a description of what this conveyor belt looks like? I feel like we have touched on it a little bit through this conversation, but that would be amazing. And then I would love to end this conversation with something really tangible.

So if somebody is listening and they can identify which part of the conveyor belt is the bottleneck, is getting in their way, what would you suggest that they do next? And I know that will depend on where the bottleneck is, but I think it'd be really helpful if anyone listening could have just one concrete tangible to-do once they've identified where the problem is.

I am happy to give you some examples. So I'm thinking of three different examples of the conveyor belt visual. And again, the reason why I like it is 'cause it moves, and we all know what it is, you know, whether we're looking at the conveyor belt that's on our treadmill or the one that carries our groceries on the, uh, at the grocery store up to the cashier.

So I'm thinking of three different ways. The first one is the fundamental one of the free lead magnet. People step onto your conveyor belt, the conveyor belt of your business, by opting in for one of your freebies. But then we need to keep moving them along by emailing them and asking them in creative ways to reply back so that we can have conversations in the inbox to uncover their needs and deepen the relationship we have with them.

So many times I will work with a client, and I'll ask them, "Well, tell me about your email list." And they'll say, "Oh, I have about, you know, 500 people." "Well, that's a great list. How often are you emailing them?" And they'll say, "Well, I haven't emailed them in probably three months." That is a bottleneck. That is a break in the conveyor belt.

So when somebody steps on by opr- opting into your free lead magnet, and they, um, are on your conveyor belt, it's our job to give them the next step to continue moving them through. Another example, when people listen to my podcast, they have stepped onto my conveyor belt because I'm visible to them.

They're hearing me. They're aware of me. So it's my job to be sure that every episode has a call to action that drives to list growth, giving that person the next step on the conveyor belt so that they join the list. And then again, I can have a conversation with them in the inbox, emailing them and using creative ways to ask them to reply back so that I can deepen my relationship with them and move them along to see where I might be able to serve them.

They might wanna become a client. They might wanna become a referral partner. They might wanna become a collaboration partner. So I'm moving them along to see where they will end up in my business ecosystem on my conveyor belt Another example, if I attended a virtual networking session, then I am gonna put my contact information in the chat along with a link to my free Facebook group.

So virtual attendees come join my group, and because of the way I have my membership entry questions set up, they want to join my email list. So here again, I can have conversations with them in their inbox, but also, and more importantly, I can now DM them to have a conversation because my DM will be a welcome to the group.

The DM will just be welcoming them to the free Facebook group. So with all three examples, I'm giving people opportunities to know about me, that I'm visible to them, they're aware of me, they're stepping on my conveyor belt, and I'm using my visibility and my content to get them there. Then I am consistently giving them the next step, which is to join my list or join my free Facebook group, which also grows my list, and there I'm able to get into conversation with them either in the inbox or in the DMs, which continually moves them along to see where they're going to fit into my business.

And one thing I wanna leave everybody with, my advice is don't overhaul your entire marketing strategy. When you're trying to look for the bottlenecks, look for one at a time and fix one bottleneck at a time. If you have identified that people are not finding you at all, they're not aware of you, don't create another lead magnet.

That's probably not the solution. Increase your visibility. Book a podcast interview. Attend a networking event. Collaborate with someone in your industry, or consistently put your offers in front of new people. And if people are finding you but they're not taking the next step, then I want you to look at your invitation.

That may be the bottleneck. Are you clearly telling people what to do next so you can continually move them along your conveyor belt? Are you inviting them to your list often enough? And is the value of your free resource obvious? Now, if people are joining your list but they're disappearing or never becoming clients, that might be the bottleneck.

That's when I look at the relationship. Are you sending them emails that start conversations, asking them to reply back? Are you inviting those replies? Are you learning what your subscribers actually need? Or are you having DM conversations with people to do the same thing? That may be your bottleneck.

And the mistake I see that entrepreneurs make is trying to fix all of those things at one time. Instead, choose the one place where people are getting stuck and improve just that step this week because your next breakthrough usually isn't hiding in a brand new strategy It's hiding in the next step that you're forgetting to give to people.

So don't try to rebuild your entire conveyor belt, just repair the spot where people are stepping off.

This has been so good. I love that you gave us such a clear roadmap. Diagnose a bottleneck, then just fix that one thing instead of overhauling everything. I think that's something that is really gonna stick with me and hopefully all our listeners as well.

Thank you so much for being a part of this and sharing your wisdom with us today. Now, before we wrap up, before I let you go, I would love for you to tell everybody about the gift you're giving to our listeners today, The Weekly Visibility and List Growth Planner. What is it? Why did you create it? And what problem does it solve for the person who downloads it?

If you can, let us know that, and then I'll put the link for everyone in the show notes.

Thank you so much, Kylie, for including me on this summit. I am so excited to connect with the listeners to learn more about them. So I just wanna invite you, if you're listening, to DM me or email me. The Weekly Visibility and List Growth Planner, I created this because one of the biggest things I see my clients and students struggle with is consistency.

We all know we need to get visible. We all know we need to grow our email list. But every week, we sit there thinking, "Okay, wait, what am I supposed to be doing?" And this planner gives you a simple weekly rhythm for getting in front of new people, nurturing the people who already know you, and then intentionally inviting people to take that next step with you.

So it kind of goes along with the conveyor belt strategy I was talking about. And I made it because I don't believe growing your audience should require you to be everywhere or spend hours every day marketing your business. Nobody has time for that. You need a few intentional actions that keep people stepping onto that conveyor belt and moving them forward.

So if you've been listening today thinking, "Okay, I get it, but Tracy, what do I actually need to do this week?" That's exactly what the planner is designed to help you answer.

Thank you so much for tuning into this interview. I really hope you found it helpful. And my loves, a quick reminder before you go, Break Up With Instagram opens soon. Get on the wait list now at kyliekelly.com/breakup so you know the second that it's live. The link is in the show notes.

Hello, and welcome to this Audience Growth Popup. My name is Kylie Kelly, and I am so glad that you are here. Before we get into this interview, I need to tell you I'm about to launch something called Break Up With Instagram. Not about deleting the app, it's about finally not needing it to grow your business.

If that sounds like something you'd be interested in, go and join the wait list now at kyliekelly.com/breakup so you know the second it opens. The link is in the show notes. Okay, let's meet your guest expert.

Now last but definitely not least, our final guest expert is Nalia, founder of The Mum Bosses and creator of the Evergreen Ecosystem. She helps entrepreneurs simplify their businesses by building irresistible offers, automated sales systems, and scalable customer journeys that generate consistent sales without the constant grind of launching.

Nalia's topic today tackles a problem so many of us hit. You've got the leads, your list is growing, so why aren't they buying? She's breaking down what's really missing between someone joining your list and someone becoming a client, and she's sharing the exact ways she nurtures her own audience so that by the time it's time to buy, it feels like the natural next step, not a hard sell.

I can't wait for you to listen to Nalia. Let's welcome her.

Hi, Nalia. Oh my gosh, I'm so excited to have you here as one of our guest experts for this event, and I would love to jump

straight into your topic. So if somebody came to you and said, "Nalia, I'm getting leads, uh, my email list is growing, but I'm not making any money.

They're not buying," what is the one thing you would say to them first?

I'm so excited to be here. Thank you so much for having me. The first thing I would say to them, I would actually ask them a question. I would ask what they are doing to nurture their leads, because it's not enough to just get a lead and expect them to buy.

It's not enough to just send them an email. I would ask them what are they actually doing to take that lead from turning this cold lead, warm lead, whatever it may be, into someone who can know, like, and trust you enough to convert and become a client and buy whatever offer you are offering them.

Yes, I love this.

I love that you've brought this up, because I think sometimes we expect people to buy immediately, right? And that is what is kind of spoken about or shown online, like how easy it can be, which I think then gives us the wrong expectations. So what I would love to do, can you share with us some of your most favorite ways to nurture your audience?

So once they join your email list, what are some, like, really tangible examples on how you could nurture to prepare them for buying in the future?

Absolutely. I'm gonna give probably my top two ways, and I actually do both, but even if you just do one of these, I think it could greatly increase your conversion rates.

So the first thing you wanna do is however you are attracting these leads, whether it's a freebie, a lead magnet, anything like that, whatever you are giving them- You can't give them too much, okay? Because you're gonna run into the problem of either you're not giving them enough and they can't trust you from that, or you're giving them too much and they genuinely have no reason to buy from you.

It needs to give them one quick win. You need to help them fix something and whatever transformation you bring, the very first step for free very quickly. And it also needs to be something tangible, something they can say, "Oh, I did not have this before. Now I have this now." And you leave enough space that they can't just continue on on their own.

Now they have to work with you for the next step because they trust you, they like you, they know you because you have created this first win. The second thing is creating an actual community for them to get to know you with. So I run a free community on Skool where I have three calls every single month that anyone can join for free.

The first call is a monthly masterclass with me teaching, so they really get to dip their toes in the water, get to know my style, get to know what I teach them about, and again, get that quick win on that call with me live. The second one is a networking call. So now that they've ge- gotten to know me, they're gonna get to know everyone else inside the community and really start to create those bonds and those relationships so they wanna keep coming back for more.

And then the third call is a guest expert coach. Every single month, I bring in a guest expert who specializes in something that I don't necessarily specialize in. So I'm very open and honest that I do not know everything, but I do have the connections to bring those people in who can help you with those next steps that you may need.

And I believe between the first wins, between the community, between the emails, all of that nurtures them in a way that is so natural that they want to buy from me. I don't actually have to want them to or force them to or feel like, "Why aren't they buying?" You just create that customer journey that feels so authentic and actually benefits them, and they'll turn into clients on their own.

I love this conversation, and I love that you started with the lead magnet because I do believe and I see online all the time, like this is the very first impression that we get to make, but it's also the first, uh, thing we get to do to build trust with that new subscriber, that new person that's come into our world.

So I love that you just reiterated about it actually creating a transformation, actually creating a small win. I love that you started there. And then that's so fun that you have a Skool community. I actually didn't know that. I'm also a big fan of Skool. But what I wanna highlight here as well is that I love that you shared that that Skool community is a way that they're getting to know you more.

They're getting to dip their toes in, as you said, to what it's like to be in, in a room, in a space, uh, with you. Now, I do wanna say for anybody listening, if they don't like the sound of having all of those calls on their calendar, I'm sure that you'd agree they can do it other ways too. But I love that you gave that example.

I would love everybody to think about, like, how can they do it in a way that feels good for them? Maybe they'd love to obviously do what you're doing as well and replicate that kind of idea of holding space and letting people in to build that trust and start nurturing them, but then also, like, what might feel good for them?

I think that's such a powerful reflection question. As we wrap this conversation up a little bit, I would love for you to share an example if you can, maybe it's a client or one of your own experiences, of what really investing in this kind of nurture process has done for your business, uh, for your conversion rates, for your sales.

I think it'll help people see what's actually possible when they commit to this instead of just going after the quick sales all the time. And then if somebody is listening and doesn't have any of this in place yet, I would love you to share with them what's the one thing that they could go and do today?

Absolutely. So for my clients, I just wrapped up a couple of months ago my season three of SOS, Scalable Offer Suite. We're currently in the middle of launching season four, so I had to think about that for a second. But in season three, my most recent graduate has had a 420% increase of her conversions on her funnel by going through my program, replicating these systems, and putting this nurture and onboarding system into place.

But personally, I just see way more conversions happening through my community than through any other site. Yes, I do get sales through emails, through my funnels, and all of that, but when someone joins my community, let's say three people join my community today, within the next three days, at least one of them will become a customer, a client in some way, shape, or form through the multiple different offers there.

So it also gives a lot of people... You know, they build that know, like, and trust factor a lot faster, but it gives them more opportunities to work with you that could be more lower ticket to dip their toes in the water than rather just a big high ticket program or a cohort. Now, for the person who is listening to this and has none of this started today, what can you do today?

If you already have some sort of sales system or strategy or whatever you're currently doing to get sales, I want you to honestly put yourself through your own sales system, act like you're brand new, go through everything that a brand new person would go through, and be honest with yourself. Would you buy at the time that you are presenting the offer to them, or would you need a little bit more?

And if you have none of this set up, you don't even have anything to test yet, I want you to focus with that first freebie. Again, answering one problem for one person, giving them one fast result they can get within a day, if not within an hour. Once you have a fine-tuned freebie that attracts, that converts, that actually gets people winning, then you can start to build the rest of the system.

Because if that front piece of your strategy, it, of your sales system isn't working, nothing else will. So just focus on that freebie to start.

I think you've just wrapped this up beautifully for us. Now, your free gift that you were giving listeners is access to your She-e-o Society community. I feel like they already know how incredible it is from what you were mentioning earlier about everything that you do inside of there.

So what I will do is I will put the link to that Skool group in the show notes so that they can go and join. But I just wanna say a massive thank you for being here with us, and for giving us such incredible, incredible insight.

Thank you so much for having me. This conversation was great, and honestly, it's only just the start of everything we've talked about.

I cannot wait to welcome everyone inside the She-e-o Society, and I hope to see you all in there. Thank you.

Thank you so much for tuning into this interview. I really hope you found it helpful. And my loves, a quick reminder before you go, Break Up With Instagram opens soon. Get on the wait list now at kyliekelly.com/breakup so you know the second that it's live. The link is in the show notes.

Hello, and welcome back to the closing episode of this Audience Growth Pop-Up. My name is Kylie Kelly, and if you've made it all the way here, I am so proud of you. You showed up for seven conversations this week, which puts you ahead of most people, because way fewer people make it to the end of a week like this than the start. So truly, well done for being here.

Let's take stock of what we just went through, because on its own, each conversation this week was great advice. Together, it's a map. And today, my job is to help you actually read it.

Katie opened the guest lineup showing you that sponsored newsletters can grow your list steadily for as little as twenty five dollars, without you ever touching social media, and she even showed you how to get featured for free.

Julie made the case that the fastest way to grow isn't creating more, it's getting in the right rooms, and reminded you that your list size is not the gatekeeper you think it is. She's handed speaking spots to women starting from zero.

Kristen showed you exactly how bundles took her from 1,600 to over 7,000 subscribers, and how she built a brand-new list from nothing to a thousand people in ninety days doing the same thing.

Gabe gave you permission to think small: a minimum viable event, sized to your season, not somebody else's five-day conference, with one instruction: put a date on the calendar and let everything else follow.

Polly reminded you that visibility doesn't have to be a daily habit to work. Her own strategy runs on about three to four hours a week, and she showed you exactly how she spends it.

Tracy gave you a framework I think you're going to come back to over and over: before you fix anything, diagnose it. Is it a visibility problem, people don't know you exist? A messaging problem, they see you but the invitation isn't landing? Or what she calls a conveyor belt problem, they join your list and then just... stop moving, because nobody gave them a next step?

And Nalya closed out the guest conversations with the flip side of all of this: even once people are on your list, they don't buy just because they showed up. She walked you through exactly how she nurtures a lead before she ever asks for the sale, and one of her own students saw a 420% increase in conversions just from putting that system in place.

Seven different strategists. Seven different answers to "how do I grow." And every one of them right, for someone.

So here's how I want you to place yourself, and I'm going to borrow Tracy's framework to do it, because I think it's the best starting question of the whole week.

Ask yourself: right now, where are you actually stuck?

If you're being honest and the answer is "people just don't know I exist," that's a visibility problem. Start with Katie's sponsored newsletters if you want something steady and low-cost, or Julie's right-rooms approach if you'd rather build through relationships than another piece of content. And if you want a faster, more concentrated push, and your list is small or even brand new, go back to Kristen's episode. Bundles don't care how many subscribers you have when you start.

If people are finding you, but they're not opting in, that's a messaging problem, and that one's actually on you to sit with rather than outsource to a tactic. Go back and listen to how Tracy talks about testing your invitation.

If people are joining your list and then quietly disappearing, that's the conveyor belt. Go back to Tracy's episode for the diagnosis, and to Nalya's for what to actually do about it: the quick win, the nurture, the community, whatever gets them from "signed up" to knowing, liking, and trusting you.

And if none of that is really the problem, if the truth is you know what to do but you're exhausted just thinking about doing it, that's not a strategy problem at all. That's Polly's episode. Fix your capacity before you add one more tactic to your plate.

If you've got some traction already and you're ready to go bigger, faster, that's when Gabe's episode is worth another listen. Put a date on the calendar for your own event and let everything else follow, like she said.

That's the map. Not one right answer for everybody, one right answer for you, in this season.

Here's what I don't want you to do. Don't go pick three of these and try them all at once. That's the exact shiny object trap we named at the start of the week. Pick the one that matches where you actually are, right now, and give it a real run before you touch anything else.

If what you're walking away with is "I am done trying to make Instagram work for me," then I have exactly the next room for you to walk into. I'm opening the waitlist for Break Up With Instagram. It's not about deleting the app, it's about finally not needing it to grow your business. Get on the waitlist now at kyliekelly.com/breakup so you know the second it opens. It's the natural next step from everything you've heard this week.

Thank you for spending this week with me and with Katie, Julie, Kristen, Gabe, Polly, Tracy, and Nalya, seven incredible women who showed up and told the truth about what's actually working for them. I hope you're leaving with more than inspiration. I hope you're leaving with your one next move.

I'll see you soon.